FAQs

 

Is Pay Per Click (PPC) right for my business?

This will depend on the type or nature of business, however Pay Per Click (PPC) advertising is designed to work for almost any industry or business sector. If you offer products or services that people are likely to search for, then PPC will be perfect for your business.

How soon can I see the results on PPC?

Depends on how fast selling your products or services are really. If your products have a high search volume you might see a lot of traffic very quickly. PPC can drive traffic to your website instantly. As soon as your campaign goes live, it will start driving traffic to your website. However to get stable results you might need to wait a few days to a few weeks to fully understand if the campaign is working for you or not.

I’ve tried PPC before and it didn’t work, should I try again?

We hear this all the time it’s nothing new. If you have tried PPC before and it didn’t work then it is most likely that there was a problem with the way the campaign was set up; either the keywords you were targeting weren’t quite right or your campaign didn’t have the correct structure. We can analyse the data from your previous campaign and highlight why your old campaign didn’t work, as well as making suggestions on how we would set up your new campaign, should you want to try it again. We provide 100% free audits with no obligation, if you are interested simply get in touch with us.

Can you take over my current campaign or do I need to start again?

Yes, we can take over your current campaign. Depending on how the current campaign has been set up, we may need to rebuild it using the correct structure, however, we can use the data from your current campaign to analyse what is working and what isn’t and we can advise on the best way to move forward.

Why can’t I see my PPC advert?

There could be a number of reasons for this, it could be that your daily budget has run out and your campaign isn’t now showing until the following day. It could also be to do with the targeting settings of the campaign, for example, if you are searching for one of your keywords outside the targeted campaign locations.

Is my advertising budget paid directly to you?

No, your advertising budget is paid directly to the paid search advertising provider such as Google and Microsoft. If we set up a PPC account for you, it will always be in your name and email address, so that you always retain ownership of the advertising account. However, for Facebook and LinkedIn we do currently provide media buying service just to help our clients and keep things simple.

How do I know what budget I need?

During the keyword research phase, we can advise on the likely cost-per-click and using this data, we can recommend a campaign budget for you.

Is the management fee tied to campaign spend?

No, we don’t take this approach as there is no incentive for us to lower your cost-per-click and your overall spend. We always strive to deliver the most cost effective paid advertising campaign possible so we just charge a standard rate for the work we do. If the campaign is delivering the results you want and you want to therefore increase your advertising budget, we don’t think it is fair that our management fee then increases also.

What paid advertising options do I have?

There are many different paid advertising options, depending on your business objectives. We can setup and manage traditional keyword campaigns on search networks, banner advertising campaigns on display networks, e-commerce advertising campaigns on shopping platforms or video advertising campaigns on YouTube and other video websites.

I seem to be followed around by adverts of sites I have visited previously, why is that?

This is known as ‘remarketing’ and is setup via a display advertising network. Remarketing campaigns work by an advertiser placing a tracking cookie on a user’s machine once they have visited their website. The user is then followed around the internet by banners from the same advertiser as a way to entice them back to the website to complete an enquiry or purchase. If this is something you would like to run on your website, please contact us today to find out more about remarketing campaigns.

How do I get on Google Shopping?

Adverts on Google Shopping are powered by a combination of Google Merchant Centre and Google Ads. If an online retailer wants to list their products on Google Shopping, they need to create a product feed from their website, which is then managed by Google Merchant Centre. Google Ads is used to set up the shopping campaign, importing the products from Google Merchant Centre so that you can manage the product bids in a similar way to that of traditional keyword bids in Google Ads. If you want to find out more about how to get your products on Google Shopping, please contact our team today. We also offer Amazon PPC and eBay advertising services if you sell on either of those platforms.

What about Bing/Yahoo?

Whilst the majority of campaigns we manage are via Google Ads, we also have many years of experience in setting up and managing campaigns on the Bing and Yahoo network, this is now called Microsoft Advertising. We have found that Bing and Yahoo are particularly good at targeting certain demographics and as these platforms aren’t as competitive as Google, the cost-per-click tends to be cheaper too.

What conversions can you track?

We can track a wide range of conversions, from contact form enquiries and newsletter sign ups, to app downloads, phone calls and e-commerce transactions. If you’d like us to track anything specific please let us know and we will try our best to come up with a solution for you.

What is included in the monthly reporting?

As standard, we report on the monthly activity of your campaign which includes the number of clicks, the cost per click, the average position, the click through rate and the cost per enquiry. We can however tailor the report to your specific circumstances to ensure that we are providing feedback on the key statistics that matter to you most. If you’d like us to report on anything specific please let us know and we will try our best to come up with a solution for you.

We don’t have a huge budget, can we still do PPC?

Yes of course you can, it doesn’t matter what your budget is we can still run effective PPC campaigns for your budget. Talk to us today and we will definitely work something out for you.

Do you offer Free Trials?

Yes we do offer free trials for our existing clients to try out new channels or platforms. However, we don’t offer any free trials to any new clients. For people asking for free trials, here is what we say try PPC yourself first, if you succeed then you don’t need us but if you fail you can always come to us and we will turn things around for you.

Will we be tied into a long contract?

Absolutely not. Our Google Ads management contracts are on a rolling month by month basis, we like to earn our seat at the table each month. We do this by going the extra mile for our clients each and every month. If we are not making you money, we will be the first to highlight this to you and you are free to go.

Do you offer Free PPC Audit?

Yes we do, we offer no obligation 100% Free Google Ads Audit. To get a health check of your account you should get one of our free Google Ads audits. They are 100% free and you are under no obligation to use us to do the work that we uncover that needs doing. If you are interested in a Free PPC Audit, please get in touch with us today.

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