AI Search Optimisation · AEO & GEO

Get your business recommended by AI search

Your customers are asking ChatGPT, Gemini, Perplexity and Google's AI Overviews who to buy from. We make sure those answers know about you, trust you and point people your way.

Google Partner agency 16+ years in search marketing Senior-led, no hand-offs
Your customer asksWho are the best specialists for this near me?
AI assistantHere are a few well-regarded options:
  1. Your business – recommended for…
  2. A competitor
  3. Another competitor
ChatGPTGeminiPerplexityAI OverviewsCopilot
Search has changed

Ten blue links are turning into one answer

People no longer just search and click. They ask a question and read the answer an AI gives them, often without visiting a single website. That answer usually names only a handful of businesses.

If AI tools can't find clear, trustworthy information about you, they'll recommend someone else, even if you rank well on Google today.

Fewer clicks, more answers

AI Overviews and chat assistants answer the question on the spot, so being cited matters as much as ranking.

Shortlists are made earlier

Buyers ask AI to compare suppliers before they ever reach your website.

Your competitors may already be there

Brands that adapt now build the authority AI tools rely on. It's much harder to catch up later.

What we do

AEO and GEO, explained simply

Two disciplines, one goal: making your business the obvious answer.

AEO

Answer Engine Optimisation

We shape your content around the real questions customers ask and give clear, direct answers that Google, voice assistants and AI Overviews can lift straight into their results.

GEO

Generative Engine Optimisation

We influence how large language models such as ChatGPT and Gemini understand and describe your brand, by strengthening your content, your reputation across the web and the consistency of your information.

Our AI search services

Everything you need to show up in AI answers

AI visibility audit

We test the questions your customers ask across the main AI platforms and show you where you appear, where competitors win and why.

Answer-led content

Clear, well-structured pages, FAQs and guides written to answer real questions in a way people and AI both understand.

Technical & schema

Structured data, crawlability and site speed fixes so AI crawlers can read your site and pick out who you are and what you offer.

Authority & brand signals

Reviews, mentions, directory listings and digital PR that give AI tools the third-party proof they look for before recommending you.

Tracking & reporting

Monthly reports on mentions, citations and recommendations across AI platforms, alongside organic traffic and enquiries.

Joined-up SEO

AI tools lean on pages that already rank. We combine AEO and GEO with traditional SEO so every bit of work counts twice.

How it works

A clear, four-step approach

Audit

We benchmark your visibility in AI search and Google against your main competitors.

Plan

You get a prioritised roadmap, focused on the questions and pages most likely to win you work.

Optimise

We fix the technical gaps, improve and create content, and build your authority across the web.

Measure

We track how often AI tools mention and recommend you, then keep refining what works.

Why Increase Traffic

Specialists in search, now and next

We're a boutique, Google Partner agency based in South Wales. You work directly with a senior specialist who has spent more than 16 years helping businesses win in search, from the early days of Google Ads to today's AI answers.

Talk to a specialist →
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Senior-led

No junior account managers. The person who plans your strategy does the work.

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Built on real SEO

Over 16 years of SEO and paid search experience behind every recommendation.

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Sector experience

Travel, pharma and life sciences, e-commerce, automotive and professional services.

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Honest reporting

Plain-English updates on what's changed and what it means for your enquiries.

FAQs

Your AI search questions, answered

What is AI search optimisation?

It's the work of making your business easy for AI tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews to find, understand, trust and recommend. It covers answer engine optimisation (AEO) and generative engine optimisation (GEO).

What's the difference between AEO and GEO?

AEO focuses on giving clear, direct answers to the questions your customers ask, so search engines and assistants can lift them into featured snippets, voice results and AI Overviews. GEO focuses on how large language models describe and recommend your brand, which depends on your content, your reputation across the web and how consistently your business is described.

Do I still need SEO if I invest in AI search?

Yes. AI tools lean heavily on pages that already rank well and are technically sound. AEO and GEO build on good SEO rather than replacing it, which is why we treat them as one joined-up programme.

How do you measure visibility in AI search?

We track a set of real customer questions across the main AI platforms, record whether your brand is mentioned, cited or recommended, and compare that against your competitors over time. We also report on organic traffic, AI referral traffic and enquiries.

How long does it take to see results?

Technical fixes and new answer-led content can start to be picked up within weeks, but building the authority that makes AI tools recommend you consistently usually takes three to six months. We agree realistic milestones at the start.

Can you guarantee my business will appear in ChatGPT?

No one can honestly guarantee that, because AI platforms decide their own answers. What we can do is remove the reasons they overlook you and build the signals they rely on, then show you clearly how your visibility is changing.

Find out what AI says about your business

Book an AI visibility audit. We'll show you where you appear today, where your competitors are winning, and what to fix first.

Book your audit → Or call 07544 090020 · hello@increasetraffic.co.uk
Monday to Friday, 9am to 5pm