Leading Online Travel Agency – PPC Case Study: From Bloated to Brilliant – A Travel PPC Turnaround
Client: Leading Online Travel Agency Industry: Online Travel Agency (OTA) Challenge: The client was trapped in a cycle of complexity. Their AdWords account was a behemoth: nearly 900 campaigns, 20,000 keywords, and 16,000 ads. This unmanageable structure led to inefficient budget allocation, internal competition, and a failure to scale. The mandate was clear: streamline for clarity, drive revenue […]
Leading Holiday Provider – PPC Case Study: Mastering Seasonality in Luxury Travel
Client: Leading Holiday Provider Industry: Premium Travel & Tour Operations Challenge: As a prestigious, independent tour operator, the client needed to stand out against larger OTAs (Online Travel Agents) in the fiercely competitive family and activity holiday market. Objectives were clear: achieve number one rank for all brand searches, increase high-intent traffic, and hit an aggressive target CPA […]
Pharma Business Achieves Remarkable Results with PPC Campaign: A Case Study
Introduction: In this case study, we explore the successful PPC campaign implemented by a New York based pharmaceutical business. The campaign aimed to increase visibility, generate quality clicks, and improve conversions. Through strategic optimisation and effective targeting, the client witnessed significant improvements in key performance metrics, including visibility, impressions, clicks, and conversions. Objective: The […]
Enhancing Digital Presence and Boosting Conversions for a Pharma Business: A PPC Case Study
Introduction: In this case study, we will examine the successful implementation of a pay-per-click (PPC) campaign for a pharmaceutical business. The primary goals were to increase brand visibility, drive targeted traffic, and improve conversion rates. Through strategic planning, effective campaign execution, and continuous optimisation, the account achieved remarkable results, generating over 340,000 impressions, a high […]
